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Blues announce Stifel as jersey sponsor, help NHL usher in a new age of advertising - St. Louis Game Time
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Sponsorship deal with Adidas means changes coming to NHL jerseys, but nothing drastic yet - The Hockey News
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In-Depth: How Sportswear Giants Adidas & Nike Distribute Their Sponsorship Expenses - Footy Headlines
![ONSIDE on Twitter: "ONSIDE is delighted to have supported Hockey Ireland through the successful expansion of its partnership with SoftCo to the men's team. They will now support the women's and men's ONSIDE on Twitter: "ONSIDE is delighted to have supported Hockey Ireland through the successful expansion of its partnership with SoftCo to the men's team. They will now support the women's and men's](https://pbs.twimg.com/media/FI_OnlUXoAAaFuL.jpg:large)
ONSIDE on Twitter: "ONSIDE is delighted to have supported Hockey Ireland through the successful expansion of its partnership with SoftCo to the men's team. They will now support the women's and men's
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