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London, UK. 6 April 2022. "Puma King Pelé" pair of boots", 1972 - Pelé wore a customised pair in the 1970 World Cup. Preview of 'Football: Designing the Beautiful Game', a new
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Nice Kicks on Instagram: "One of the greatest marketing plays of all time was a pair of untied PUMAs 💰 @nicekicksvault adidas and PUMA had a “Pelé Pact” which barred them from
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