![Mobile-First Audience, Customer-First Experiences: How Adidas Runtastic Increases Retention by Focusing on the Customer Mobile-First Audience, Customer-First Experiences: How Adidas Runtastic Increases Retention by Focusing on the Customer](http://gateway.on24.com/media/cv/video_library/client/43/29/6/rt/48/61/23/rt/ema_On24_tile_2speakers_omnichannelCX_adidas_runtastic_01_muh8r_resized_medium.jpg)
Mobile-First Audience, Customer-First Experiences: How Adidas Runtastic Increases Retention by Focusing on the Customer
![Adidas requires you to opt-in for promotional emails to receive an update when your size becomes available : r/assholedesign Adidas requires you to opt-in for promotional emails to receive an update when your size becomes available : r/assholedesign](https://preview.redd.it/f4zticophvf61.jpg?auto=webp&s=102a0e9dca691c87c3d1a3f181c9a58a86773ec6)
Adidas requires you to opt-in for promotional emails to receive an update when your size becomes available : r/assholedesign
![adidas Runtastic: Thousands of pieces of audiovisual content for 172 million users - TM Broadcast International adidas Runtastic: Thousands of pieces of audiovisual content for 172 million users - TM Broadcast International](http://tmbroadcast.com/wp-content/uploads/adidas_runtastic.jpg)
adidas Runtastic: Thousands of pieces of audiovisual content for 172 million users - TM Broadcast International
![Aiming To Be A Full-Service Fitness Platform, Runtastic Launches New Indoor App Suite; Hits 14M Downloads | TechCrunch Aiming To Be A Full-Service Fitness Platform, Runtastic Launches New Indoor App Suite; Hits 14M Downloads | TechCrunch](https://techcrunch.com/wp-content/uploads/2012/10/screen-shot-2012-10-30-at-10-38-55-am.png)