![Horst Dassler (1936-1987), Adidas : il a inventé le marketing sportif à coups de cadeaux - Capital.fr Horst Dassler (1936-1987), Adidas : il a inventé le marketing sportif à coups de cadeaux - Capital.fr](https://cap.img.pmdstatic.net/fit/http.3A.2F.2Fprd2-bone-image.2Es3-website-eu-west-1.2Eamazonaws.2Ecom.2Fcap.2F2017.2F05.2F05.2F24336995-000a-4122-99b3-d74f02800ce7.2Ejpeg/1200x630/quality/80/horst-dassler-1936-1987-adidas-il-a-invente-le-marketing-sportif-a-coups-de-cadeaux-1195022.jpg)
Horst Dassler (1936-1987), Adidas : il a inventé le marketing sportif à coups de cadeaux - Capital.fr
![Chairman of Adidas Horst Dassler (r) receives the Olympic Order by IOC president Juan Antonio Samaranch (l) on the 20th of October in 1984 Stock Photo - Alamy Chairman of Adidas Horst Dassler (r) receives the Olympic Order by IOC president Juan Antonio Samaranch (l) on the 20th of October in 1984 Stock Photo - Alamy](https://c8.alamy.com/comp/DC96WA/chairman-of-adidas-horst-dassler-r-receives-the-olympic-order-by-ioc-DC96WA.jpg)
Chairman of Adidas Horst Dassler (r) receives the Olympic Order by IOC president Juan Antonio Samaranch (l) on the 20th of October in 1984 Stock Photo - Alamy
![The family grave of Adidas founder Adi Dassler at the cemetery in Herzogenaurach. [automated translation] Stock Photo - Alamy The family grave of Adidas founder Adi Dassler at the cemetery in Herzogenaurach. [automated translation] Stock Photo - Alamy](https://c8.alamy.com/zooms/9/b0a7b4e0b257406cb11463f8e965e337/2amm07g.jpg)
The family grave of Adidas founder Adi Dassler at the cemetery in Herzogenaurach. [automated translation] Stock Photo - Alamy
![TV-Kolumne: „Duell der Brüder“: RTL-Film orakelt: Wer ist der wahre Vater von Adidas-Erbe Horst Dassler? - FOCUS online TV-Kolumne: „Duell der Brüder“: RTL-Film orakelt: Wer ist der wahre Vater von Adidas-Erbe Horst Dassler? - FOCUS online](https://p6.focus.de/img/fotos/id_5386410/duellderbrueder.jpg?im=Resize%3D%28800%2C619%29&impolicy=perceptual&quality=mediumHigh&hash=414b90a54ac5174ec0fd5b427effd4036313dc026f9e30b19ab6b81a09b685da)